AppLovin blog
Our thoughts on building products, growing teams, and driving innovation.

Product
Generating video with just your URL: A preview
Mar 20, 2026 • Brian Kelly

Product
Automating creative to unlock scale
Mar 4, 2026 • Brian Kelly

Product
Introducing Discovery Campaigns for AppLovin advertisers
Feb 25, 2026 • Jack Armand

Product
Introducing Prospecting Campaigns for AppLovin advertisers
Nov 18, 2025 • Giovanni Ge
This blog reflects how we think about building products and teams today. It shares perspectives and experiences rather than formal policies or commitments, and our approaches may evolve over time. Descriptions are intentionally high-level and are not meant to represent exhaustive technical, organizational, or product details. Blog posts speak as of the date published and are not subsequently reviewed or maintained. Posts may include forward-looking statements within the meaning of securities law relating to our business and strategies, which are subject to risks disclosed in our SEC filings.