AppLovin blog
Our thoughts on building products, growing teams, and driving innovation.

Company
AppLovin Ads is now open to all advertisers
Jun 22, 2026 • Adam Foroughi

Academy
Different numbers, one channel: making sense of AppLovin through a measurement lens
Jun 16, 2026 • Shirley Deng and Sue Deng

Company
1Q 2026 earnings: Just getting started
May 11, 2026 • David Hsiao

Academy
The organizational silos holding your performance marketing back
Apr 30, 2026 • Sam Appelbaum

Product
Generating video with just your URL: A preview
Mar 20, 2026 • Brian Kelly

Academy
The high-value mobile gaming consumer
Mar 10, 2026 • Cathy Sun and Shirley Deng

Product
Automating creative to unlock scale
Mar 4, 2026 • Brian Kelly

Product
Introducing Discovery Campaigns for AppLovin advertisers
Feb 25, 2026 • Jack Armand

Academy
Designing creatives for a full attention environment
Feb 20, 2026 • Adam Foroughi
This blog reflects how we think about building products and teams today. It shares perspectives and experiences rather than formal policies or commitments, and our approaches may evolve over time. Descriptions are intentionally high-level and are not meant to represent exhaustive technical, organizational, or product details. Blog posts speak as of the date published and are not subsequently reviewed or maintained. Posts may include forward-looking statements within the meaning of securities law relating to our business and strategies, which are subject to risks disclosed in our SEC filings.


