AppLovin blog

Our thoughts on building products, growing teams, and driving innovation.

Academy

Different numbers, one channel: making sense of AppLovin through a measurement lens

Jun 16, 2026 • Shirley Deng and Sue Deng

Academy

The organizational silos holding your performance marketing back

Apr 30, 2026 • Sam Appelbaum

Academy

The high-value mobile gaming consumer

Mar 10, 2026 • Cathy Sun and Shirley Deng

Academy

Designing creatives for a full attention environment

Feb 20, 2026 • Adam Foroughi

This blog reflects how we think about building products and teams today. It shares perspectives and experiences rather than formal policies or commitments, and our approaches may evolve over time. Descriptions are intentionally high-level and are not meant to represent exhaustive technical, organizational, or product details. Blog posts speak as of the date published and are not subsequently reviewed or maintained. Posts may include forward-looking statements within the meaning of securities law relating to our business and strategies, which are subject to risks disclosed in our SEC filings.