What happens when a major DTC brand goes all in on AppLovin?
Home Chef is one of the most recognized meal kit brands in the US, delivering millions of meals to customers across the country.
In this live session, John Carter Harris pulls back the curtain on exactly how their team tested, learned, and scaled on AppLovin.
From the first 90 days to what's working now, this is the insider playbook you won't find in a blog post.
What you'll walk away with:
- How Home Chef evaluated and launched on a new performance channel
- What they've learned about creative on AppLovin so far
- How they're building toward scale on the platform
- How Axon fits into a high-performing full-funnel media mix
- Best practices you can apply to your own brand immediately
- An exclusive reward just for attending
This is for you if: You're a DTC founder, performance marketer, or creative lead who wants to understand what scaling on AppLovin actually looks like from someone who's done it.
About the Speaker: John Carter Harris is a Paid Media Manager at Home Chef, where he oversees the brand's performance advertising strategy. John has been hands-on with Home Chef's AppLovin account from day one, so everything he shares comes straight from the trenches.
Learn how Home Chef's team is testing and scaling on AppLovin by downloading the deck