In this free training, Ezra Firestone and Pep Hufen break down exactly how their team approaches AppLovin in 2026: the platform mechanics, campaign setup, creative system, and real case studies so you leave with a working playbook, not theory.
You'll watch two live case studies, Safe Sleeve and Sweet Flexx, with actual results on screen.
What you'll walk away with
- The exact ad setup they use for new accounts, including campaign type, optimization goal, geography, and creative volume
- Why AppLovin creative works differently: full-screen, unskippable ads with a 35-second median view time, and the 3-step ad: video → interactive → DPA structure
- The page-based testing structure that shows you what's actually working — plus the attribution truth that trips up nearly every new operator
- Five video concepts and five interactive concepts winning right now, and why some wouldn't work anywhere else
- The 4 mistakes that kill new accounts in the first 30 days: copying Meta, aspirational ROAS goals, misreading attribution, and not testing enough
This is for you if
You're a DTC founder, performance marketer, or media buyer who wants a clear, actionable roadmap for launching and scaling on AppLovin — at any spend level or experience level.
About the Speakers
Ezra Firestone is the founder of Smart Marketer and the owner-operator behind multiple eight-figure DTC brands, including Navage, oVertone, and Safe Sleeve. Over 15+ years he's scaled these brands while teaching tens of thousands of marketers to grow profitably, and he's actively running AppLovin ads on his own portfolio today.
Pep Hufen is CEO of Smart Marketer Agency, a direct-response marketer and AI-first operator who helps 7- and 8-figure e-commerce brands scale profitably. He directs tens of millions in paid media annually and is currently building ThumbStop, an AI-powered creative platform for direct-response ads.